BLUUM: branding and packaging for functional gum
BLUUM is a functional chewing gum brand new to Hungary, with gums for focus, energy or relaxation. We created its brand identity, packaging and website.
- Client
- BLUUM
- Industry
- Retail
- Type
- Branding
- Our role
- Branding
- Year
- 2025
What was the problem?
BLUUM is a new functional chewing gum brand for the Hungarian market. Each gum contains active ingredients that support focus, energy or relaxation, for people who want more from gum than fresh breath. There was no direct equivalent product in Hungary.
The brand had to stand out on the shelf without copying any competitor.
What we delivered
Our role: the whole brand, from logo to website
We created BLUUM's logo, brand identity and branding, the packaging, the design elements and the website. Our client was Naaura Group.
What we designed
• Logo and brand identity.
• Packaging with a matte finish, bold typography and a defined colour palette.
• Patterns and other design elements.
• The BLUUM website.
The decision behind the packaging
Patterns and colours that fit the category without copying it
Before designing, we studied hundreds of packaging examples from around the world. We then built BLUUM's packs around their own patterns and colours: close enough to the category that shoppers recognise the product, and different enough that no competitor is copied.
What the client said
“They were supportive, professional, and humble.”
Questions about BLUUM
Who designed the BLUUM brand and packaging?
UPRIVE, a product studio in Budapest. We created the logo, brand identity, packaging, design elements and website.
What is functional chewing gum?
Gum with added active ingredients. BLUUM's gums are made to support focus, energy or relaxation.
Is BLUUM a real product?
Yes, the gum exists. The images on this page show the packaging design.
More work
All work
Have a similar problem?
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