ZANT: a wellbeing and mental health app

ZANT is a wellbeing and mental health app for the US. People use it to find a coach or a psychologist, book a first conversation and continue with online sessions. ZANT asked us for the UX, the UI and a prototype of the app.

Our goal, in our words: make the first step easy for someone who is not yet sure what kind of help they need, and keep booking and paying simple after that.

Our role: UX, UI and prototype

We designed the user experience and the interface and built a prototype of the app. The work took three months in 2024. Development was not part of our scope.

How ZANT works

• Daily check-in: the app asks how the user feels and returns tailored insights.

• Finding a professional: therapists and coaches by expertise, such as mental health, ADHD, family issues or depression.

• Profiles: a bio and rates for every therapist and coach.

• Booking: a free 30-minute intro call or a full session.

• Managing sessions: rescheduling in the app, with notifications and calendar sync.

• Paying: transparent prices and pre-pay packages.

Two decisions that shaped the app

A free intro call as the first booking step

The obvious flow would have been to book a paid session straight away. We made a free 30-minute intro call the first step instead. We think people looking for mental health support often want to talk to someone before they commit, and a free call lets them check the fit. The trade-off is that the first booking brings in no revenue.

Pre-pay packages next to single sessions

Users can pay per session or buy a package of sessions in advance. We think packages suit coaching and therapy, where progress comes from regular sessions rather than a single one. A package is a bigger commitment up front, which is why every profile shows its prices before anyone books.