Formina: a gelato brand identity
Formina was a new family-owned Italian gelato brand at Lake Balaton. We created its gelato brand identity, from the logo and cups to the cart and website.
- Client
- Formina
- Industry
- Retail
- Type
- Branding
- Our role
- Branding
- Timeline
- 2025
- Year
- 2025
What was the problem?
Formina started as a new, family-owned Italian gelato brand by Lake Balaton. As a new brand, it needed its identity built from scratch.
The brief was clear: a Balaton gelato place for a family-owned Italian gelato maker. The brand had to feel Italian and belong to the lake at the same time.
What we delivered
Our role: the whole brand
We created the complete gelato brand identity in 2025. Everything a customer sees came from us, from the logo to the cart.
• Identity: logo and the full brand identity.
• Packaging: cups and packaging.
• In store: menu boards, signage and uniforms.
• Online: the website and social media templates.
• The cart: a 3D design for the gelato cart.
A custom cart built on a ready-made one
The gelato cart started as a pre-made model. We rebuilt it in 3D and extended it with extra elements in the Formina identity. The factory then customised the cart to our 3D design.
Questions about the Formina brand
Who designed the Formina gelato brand?
UPRIVE, a product studio in Budapest. We created the logo, the brand identity, the packaging, the in-store materials, the website, the social templates and the cart design.
Was the Formina gelato cart custom built?
It was based on a pre-made cart. We remodelled it in 3D with extra elements, and the factory customised it to that design.
What does a gelato brand identity include?
For Formina it covered the logo and identity, cups and packaging, menu boards, signage, uniforms, the website, social media templates and the cart.
BRANDING
More work
All work
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