Nexon: webshop redesign and gamified affiliate app

Nexon makes electric fences and farm products in Romania. We redesigned the UX/UI of its Welectric Fence webshop and designed a gamified affiliate app.

Client: Nexon Dynamic Corporation SRL
Industry: Retail
Type: Mobile app
Our role: Product design
Timeline: June to July 2024
Year: 2024

What was the problem?

Nexon Dynamic Corporation produces electric fences and farm products in Romania. Its affiliates worked on paper, and the webshop needed a redesign.

The goal, in our words: give affiliates an app that tracks their work and rewards it, and make products easier to find in the Welectric Fence webshop.

What we delivered

Our role: UX/UI for the shop and the app

We did the UX and UI design for both products, in one project from June to July 2024. Both the webshop and the affiliate app went live.

What we designed

• Affiliate app: tracking and rewards for affiliates, in place of paper.

• Game mechanics in the app: challenges, badges and real-time progress tracking.

• Webshop: a redesigned Welectric Fence shop with simpler navigation and product discovery.

• Gamification in the shop: rewards and progress bars.

The decision that took the most work

Finding game mechanics that fit

Choosing the gamification features was the hardest part of this project. We drew on what we had learned designing gamified products such as MCC Plusz to pick mechanics for affiliates who sell fencing and farm products.

What the client said

“UPRIVE DESIGN Studio Kft. has demonstrated exceptional performance, meeting all our expectations.”

Attila Janosi, Project manager, Nexon Dynamic Corporation SRL, on Clutch · Source

Questions about the Nexon project

Who designed the Welectric Fence webshop?

UPRIVE, a product studio in Budapest. We did the UX and UI design of the webshop redesign and of Nexon's gamified affiliate app.

What is a gamified affiliate app?

An app where affiliates track their sales work and earn rewards, with game mechanics such as challenges, badges and progress tracking. Nexon's affiliates used paper before.